CRV
CURVA Content Engine
Overview
An intro from CURVA's founder
This CURVA Content Engine is to help give you ideas on content to post that aligns with your audience and CURVA. Ultimately, this leads to higher engagement for your posts in the forms of likes, views, shares and saves, which leads to more app downloads.
This engine has been tested many times and leads to higher engaging content.
Create Content
Generate a video brief aligned with CURVA's mission
Content brief
Audience
Platform & format
Message & assets
Match footage
Gym footage
Talking head
Mixed
Voiceover
Text overlay
Face to camera
My Profile
Save your style so every brief feels like you
Basic info
Content style
Educational
Motivational
Behind the scenes
Storytelling
Controversial takes
Tutorial / How-to
Day in the life
My goals
Grow my following
Drive app downloads
Build authority
Brand awareness
Saved ✓
Brand Hub
Everything you need to represent CURVA correctly
Logo
Never distort, recolour, or add effects to the logo.
Primary colours
Onyx
#1C1C1C
White
#FFFFFF
Secondary colours
Black
#121212
Volt
#D1FD6B
Typography
Neue Montreal
Medium weight — headings & UI elements
CURVA is an AI strength and conditioning coach for team sport athletes. We build weekly training around your match schedule so you peak on game day.
How to talk about CURVA
✓ Do
- ✓ "CURVA builds my training around my match schedule"
- ✓ "It tells me exactly what to do between games"
- ✓ "I get a personalised programme every week"
- ✓ "It's like having an S&C coach in my pocket"
- ✓ Focus on performance outcomes and game-day readiness
✗ Don't
- ✗ Don't call it a "fitness app" or "workout tracker"
- ✗ Don't say it replaces your coach
- ✗ Avoid vague phrases like "get fit" or "lose weight"
- ✗ Don't make specific medical or injury claims
- ✗ Don't compare directly to named competitors
Key messages
Team sport performance is built between games
CURVA structures every training week around your match schedule — so you peak on game day, not the day after.
Personalised. Not generic.
Your programme is built for your position, your schedule, and your load — not a template anyone can download.
Elite coaching access, democratised
What used to take a full-time S&C coach is now available to any athlete for £100/year.
Match-ready, every week
CURVA's weekly system ensures you carry peak physical condition into every fixture — not just pre-season.
Inspiration
Top-performing CURVA creator posts to spark your next idea
Featured posts
Tutorials
Everything CURVA can do, and how to show it
What CURVA can do
- —Create workouts: Build sessions from scratch or get inspiration using CURVA Coach
- —CURVA Coach: Adjust all your workouts anytime, answer any questions about your workouts, performance, or nutrition
- —Logging: Track your weights and history across every session
- —Benchmark: Compare yourself to the past by adding your benchmark results whenever you want
- —Bi-Weekly Check-ins: CURVA Coach checks in every two weeks to review your schedule and adjust your training plan